Web Development Blog
Google AdWords Tips & Advice
  • Posted:
  • February 27, 2013
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Here are some tips for when you are creating an ad for your business or product through Google AdWords. These tips come directly from Google AdWords Guidelines.

Organize Data

Organize your campaign by theme

In each campaign, create separate ad groups for each of your products, brands, or types of services you offer. Each ad group can then have a highly related set of keywords and ads that match the specific theme. By doing this, your ads can highlight exactly what a customer is searching for.

Plan Ahead

Choose your keywords carefully

Use specific keywords that directly relate to the theme of your ad group and landing page. Keywords that are too broad can lower your performance by generating many ad impressions but few clicks. One-word keywords are likely to be too generic, so try using two- or three-word phrases. Use the Keyword Tool to generate keyword ideas.

Data Icon

Include keywords in your ad text

Include your keywords in your ad text (especially the title) to show users that your ad relates to their search. If your ad shows when a user searches on a keyword in your ad group, the keyword will appear in bold in your ad text.

Track URLs

Use the right destination URL

Make sure that the destination URL (landing page) you use for each ad is the most relevant page within your website — ideally, a page dedicated to the specific product or service that’s highlighted in your ad.


Track your success

To make informed decisions about how to optimize your campaigns, review your campaign statistics. To measure your success, use conversion tracking to see which ads and keywords bring the most to your business.

One Comment
Robin Ostrye

2013-05-29 17:13:27 Reply

Google Adwords is a powerful tool that you can use to drive large amounts of qualified traffic to your website within a short period of time. There are also a number of benefits to be gained from using a company that is Google Adwords qualified. You will often deal with a consultant who is very experienced with the company. If you have a website that is still in the Google sandbox, Adwords is the method you will want to use to get targeted traffic to your site. Once a website has been placed in the sandbox, it can take months for it to begin getting targeted traffic from Google. If you have invested a great deal of time and money in your site, this is time you don’t want to waste.“…

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